PURPOSE-DRIVEN PRODUCTS
Our brand is built on being purpose driven and a portion of our sales support the Roxy Davis Foundation Surf Therapy Programme, a Non Profit Organisation teaching South Africans with a physical, intellectual, cognitive or sensory disability how to surf. Our sunscreens have been awarded the CANSA Seal of Recognition denoting Ocean Freedom sunscreens as CANSA Smart Choice Sunscreen products for cancer risk reduction. A portion of Ocean Freedom sales support’s cancer research.
NEWS & INSIGHTS
Mineral vs Chemical Sunscreens: Why "Organic" Doesn't Always Mean Better
The “Organic” Confusion
Here’s where many people get misled: the term organic in sunscreen doesn’t mean what it does in food. In chemistry, organic simply means carbon-based not natural or safe.
So when consumers see “organic sunscreen,” they often think it’s healthier. In reality, it refers to chemical sunscreens that may include synthetic, skin-irritating, or reef-damaging ingredients.
Discover the Top 10 Sun-Safe Habits with Sorbet and Ocean Freedom
South African women know that the sun is part of daily life. It warms our days, fuels our energy, and draws us outdoors. But it also brings serious risks. According to the World Health Organization, South Africa has one of the highest monitored levels of ultraviolet (UV) radiation in the world, with summer readings frequently reaching the “Extreme” category of 11+ on the UV Index.
How to Build a Sun-Safe Routine for Year-Round Protection
Most people think of sunscreen as a summer-only product. The truth? UV exposure happens 365 days a year even in the snow, clouds, and cooler months. A year-round routine keeps skin healthy long-term.
